Tag Heuer is an authentic watchmaking company with over 100 years of experience in the fine watchmaking industry. Tag Heuer is widely and nationally regarded as one of the best watchmakers in the world. This company creates unique watches with a specially crafted sports style that are coveted by many watch lovers and that frequently adorn the necks of celebrities. Several athletic teams are sponsored by the affluent company and the advertising through professional athletes makes the watches even more desired. The company’s world renowned watches are carried in fine jewelry and watch shops in several countries. Tag Heuer, however, still maintains ambitious plans to make their product heavily desired in even more markets, including Brazil.
Marcio Alaor opened his report about Tag Heuer by discussing remarks made by the company’s President and CEO, Jean Claude Biver. Biver has led the company for about two years, and has shown himself to be completely devoted to its growth and productivity. Biver has lead the watch company to increase product capacity and embark on new ventures. Through his leadership, the company has successfully improved upon the their original product and now produce an even finer quality watch. Marcio Alaor suggested in his report that Biver’s passion and new zeal for the company has been the determining factor in the growth and increase the company has experienced. Biver also holds a leadership position in a separate division of the watch making company. He is streneously involved in every aspect of his new company and his devotion and commitment to the growth of the company has caused exponential growth in an extremely small amount of time. Two years is such a small amount of time in the business world that few companies see significant change in revenue or profitability. This business, however, has defied odds and shown significant increase.