When you perform a Google search, you will easily recognize that the search results listings contain 3 main parts.  First of all, there is a blue link that you click on to go to the site.  Below the link you find two lines of black text, and below the text, you see the green hyperlink.  Most of the time, you will see the keywords you searched for in the results listings highlighted in bold.

Notice all the bold

In this example you can see how I am targeting the phrase “Chinese Collapse” with my site, independentbloghorn.com.  After performing keyword research for the phrase, “Chinese Collapse” I decided it would be an easy one to get traffic for.  I have been on the front page of Google for months now with this phrase.

Do you want to know how I did it?

The good news is that it is very easy if you use the all-in-one SEO pack plugin.

Let me explain how it works.

First, you must install the plugin.

Second, you should perform keyword research to find 1-2 phrases from which you would like to receive traffic.

Third, after installing the plugin you will now find an All-in-one SEO Pack module showing up at the bottom of administration pages where you create and edit both pages and posts in wordpress.  Here is a picture of the module I filled out for the post I wrote targeting the phrase, “Chinese Collapse:”

When you fill out the SEO pack you fill in three fields.  The first is the title.  This is the most important thing that the search engines look for when the index a site for keyword relevance.  In this case you will notice that my title contains my keyword phrase.  This is what will end up showing up as the blue link in the search engine, so in many cases just using a keyword phrase won’t be enough.  Keep in mind that more than anything else, your page title will be what encourages a searcher to click on your site.  After all, just showing up in the search engine is only the first step.  I recommend using a title and a subtitle in your title to make sure you can fit your most relevant keyword phrase in your title while still writing a title that will engage your readers to click to your site.  You can see the title of this page for an example.

The second content field that you will fill out in the SEO pack is the description.  This is the black text that shows up in the search engine results page.  Once again, it is important that we write something here that will entice readers to click to our site.  However, this is also an important location for our keywords to show up.  It is important that the keywords show up towards the beginning, because search engines will cut off anything over 160 character – about enough space for one sentence.

Finally we fill out the keyword content field by listing any phrases we want to be found for separated by a comma.  Se my example above for an example.  When we are optimizing just one page or post on our site, I usually recommend focusing on just a few phrases.  These keyword show up only in the code of your site where they are indexed by search engines.  Your page will rank higher in the search engine if the phrases contained in this area also show up in your content with sufficient density.

Learning to use the SEO pack takes practice, but as you can see from the picture I showed you above, using this tool effectively placed my site in the top page of Google.

I have worked with many website builders that make it rather difficult to perform this basic keyword optimization.  If you are not able to modify this content (note: some builders refer to this as meta tag optimization), then you could easily be wasting your time if part of your business plan is to get traffic on the search engines.

Also if you feel like you could use some help finding effective keyword phrases to target, the best keyword tool out there that I have found is Market Samurai.  I recommend that everyone try out the free trial of Market Samurai to see how it can help your business.  You get free access to the software for 14 days, and you get a bunch of great ebooks that teach you advanced keyword research skills for free.

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